| Position on Digital Switchover |
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18 May 2001 - This policy paper comes in answer to the Commission's study on "Digital Switchover in Broadcasting" AER POSITION ON DIGITAL SWITCHOVER Brussels-based AER (the Association of European Radios) represents the interests of 11 national private radio associations in nine EU Member States and Switzerland, whose combined membership is approximately 4,500 private/commercial radio stations. AER welcomes the initiative of the European Commission’s DG Information Society to carry out a study on “Digital Switchover in Broadcasting”. In this context, while recognising that plans for digital switch-over might encourage manufacturing confidence, AER wants to draw attention to a number of other important points regarding the introduction of digital radio in Europe. Digital radio services are being launched in the European Union and other countries by using the DAB – Digital Audio Broadcasting – technology. Private radios have historically supported the testing and development of DAB in several European countries, being aware of the consumer content, new service and accessibility benefits and the potential commercial opportunities. However, for AER, there are still some points of uncertainty that need to be resolved before the successful launch of DAB transmissions at European level apart from digital switch-over. The timing of the introduction of commercial digital radio services remains highly uncertain. The regulatory and legislative differences between European countries are tending to play havoc with the creation of a European critical digital radio mass, which will be important if consumers and manufacturers are to give their support. European States are at different stages of digital radio development. Thus it is currently not realistic to decide on a “digital switchover” date for radio at the European level. However, this should not prevent the European Union and Member States from supporting aspects of licensing and regulatory policy that would contribute to digital radio’s success. If the European commercial radio industry is to be able to afford the scale of investment required to make digital radio a success, then it will be important to ensure that the regulatory framework offers an environment that is conducive to the success of the medium. What can European legislators and regulators do for the development of digital radio?
In AER’s view, these measures would encourage the take up of digital radio in Europe. Once they are in place and terrestrially transmitted digital radio is duly launched, then it will be for each Member State to consider the desirability, necessary circumstances and time-table for any switch-over. The circumstances might include: ·
ENDS
NOTES: 1. The AER is a Europe-wide trade body representing the interests of private commercial radio operators in France, Germany, Greece, Italy, Portugal, The Netherlands, Spain, Sweden, Switzerland and the UK. |
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