Commercial radio is funded almost entirely by advertising, enabling it to remain free-to-air and free-to access to millions of listeners. It relies on its advertising business model to be present on every platform, including online, enabling it to create content and innovate. Unnecessary restrictions on advertising should be avoided. Studies show long terms and conditions in radio and audio do not benefit consumers and fail to provide protection. Advertising limitations also severely impact radio’s opportunities to remain a valuable European content provider by cutting off revenue.
We, at AER, are happy to be able to comment on the Roadmap on the Revision of the CCD.