Commercial radio is funded almost entirely by advertising, enabling it to remain free-to-air and free-to access to millions of listeners. It relies on its advertising business model to be present on every platform, including online, enabling it to create content and innovate. Unnecessary restrictions on advertising should be avoided. Studies show long terms and conditions […]
Advertising
AER Position on Consumer Credit Directive (CCD)
8 April 2019 – AER’S COMMENTS ON THE REVIEW OF THE CONSUMER CREDIT DIRECTIVE (CCD) ———————————————————————————————————————————————————— Advertising is already regulated by strict rules set at EU and national level, usefully complemented by self-regulation. Commercially funded radio depends almost 100% on advertising: adding advertising restrictions equates to fewer and poorer free-to-air programmes. Warning messages in radio […]
AER Position on Tyres Labelling
10 January 2018 – AER’S COMMENTS ON THE REVIEW OF THE TYRES LABELLING REGULATION The Association of European Radios (AER) is a Europe-wide trade body representing the interest of over 4’500 commercially-funded radio stations across the EU28 and in Switzerland. As such, AER should be classified in this public consultation as an organisation representing industry […]
Digital Single Market – Radio Advertising – 2015
July 2015 – Digital Single Market – Radio Advertising Advertising is already regulated by strict rules set at EU and national level, usefully complemented by self-regulation. Commercially funded radio depends almost 100% on advertising: adding advertising restrictions equates to fewer and poorer free-to-air programmes. Introducing warning messages in radio advertising is not the appropriate tool to […]
AER Position on Gambling Advertising – 2013
2013 – AER ONE-PAGER ON GAMBLING ADVERTISING Commercially funded radio depends almost 100% on advertising: adding advertising restrictions equates to fewer and poorer free-to-air programmes. Introducing information messages in radio advertising is not the appropriate tool to enable improved consumer information, in order to allow well-informed purchase decisions. In the particular case of gambling, advertising […]
Online Gambling in the Internal Market
31 July 2011- AER’S POSITION REGARDING THE EUROPEAN COMMISSION’S CONSULTATION BASED ON THE GREEN PAPER ON ONLINE GAMBLING IN THE INTERNAL MARKET The Association of European Radios (AER) is a Europe-wide trade body representing the interests of over 4,500 commercially-funded radio stations across the EU27 and in Switzerland. AER is located at: Association Européenne des […]
Radio in the Digital Agenda – 2010
21 July 2010 – ADVERTISING IN THE DIGITAL AGENDA Commercially-funded radio can only broadcast programmes free of charge to millions of European citizens, thanks to the revenues it collects by means of advertising – The only viable business model for radio nowadays and for a foreseeable future is analogue FM broadcasting of free-to-air programmes. Advertising […]