AER welcomes HRVATSKI RADIJSKI FORUM (HRF) into its membership

Hrvatski Radijski Forum (HRF), the Croatian association of commercial radios, has joined AER, the Europe-wide trade body for commercial radio in Europe, as its newest member.

AER President, Stefan Möller said: “On behalf of AER members, I warmly welcome HRF into the AER family. HRF joining AER will strengthen our efforts on the ongoing policy debates at European level as we help highlight the importance of the radio sector in leading the audio revolution. 

In a time of great challenges for our industry, cooperation is essential. Through working together, I believe that AER Members can deliver even more for our ever-evolving industry in ensuring a fair and sustainable economic framework for radio so it can continue to flourish and succeed.

I am excited to see AER growing and I look forward to working with our new member to deliver that ambition in the years ahead.”

AER Secretary General, Matt Payton, echoed these words in his speech at the Croatian Radio Forum conference today in Zagreb: ”I am very proud to announce that the Croatian Radio Forum has become the latest member to join AER. The more countries that become part of AER, the stronger and more influential we become. And we need that strength now more than ever.   

We hope we can together create an environment that means radio can continue to thrive and grow in future despite the challenges it faces. 

We believe that this must be possible and that we can only have a real impact if the whole radio industry continues to work together. As the American industrialist Henry Ford famously said: Coming together is the beginning; keeping together is progress; working together is success. And working together is what we plan to do, so that we can secure the future of radio for everyone.”

Silvija Londero Šimleša, President of the Hrvatski Radijski Forum (HRF) thanked AER for becoming “part of a prestigious pan-European family. Our membership in AER is a great honor to us, as well as a duty and further encouragement to continue our committed and systematic work on the promotion, development and advancement of the radio industry in Croatia.

Being supported by our European friends now, we believe we can do even more to ensure a future path of progress for the radio industry in Croatia for the benefit of all stakeholders in the European media market.

The news of joining AER comes at the right time, just before the World Radio Day and coinciding with Croatia’s presidency of the Council of the European Union.

On behalf of the Croatian Radio Forum, we would like to use this opportunity to celebrate World Radio Day with all of you – radio professionals, colleagues, listeners and friends. We would also like to express our gratitude for obtaining our prestigious membership in AER and look forward to our cooperation and successful joint projects.

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About AER

The Association of European Radios (AER) is the Europe-wide trade body for commercial radio, representing the interests of companies operating over 5,000 commercial radio stations to the EU Institutions. AER promotes the development of commercially funded radio broadcasting in Europe, by ensuring a fair and sustainable economic framework for radio so it can continue to thrive.

More information about AER at  and @AEReurope.

About HRF

The Croatian Radio Forum Association brings together top radio experts in Croatia and most popular radio stations reaching two million listeners in a country with a population of four million. It was established for the purpose of promoting, developing and advancing both the radio market and the media market and improving radio media services on the territory of through systematic radio education. More at

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