PRESS RELEASE / COMMUNIQUE DE PRESSE
EN
WORLD RADIO DAY, FEBRUARY 13TH, 2019 – Dialogue, tolerance and peace
Every February 13th, the Association of European Radios (AER), representing more than 4500 commercially funded radios from all across Europe, celebrates radio as the medium reaching the widest audience in the world. This year, World Radio Day highlights the importance of radio and its power to promote dialogue, tolerance and peace.
From its very beginning, radio never had borders, it has always been the global medium capable of reaching out to everybody locally, bringing people together and enabling individuals to access information, develop listening communities, foster dialogue and mutual understanding.
The Association of European Radios celebrates radio, the greatest tool to inform, connect and unit people, the most ubiquitous, free, simple-to-use and the most trusted medium.
Key connecting figures of radio:
– 80% of the EU population listens to radio for at least 2 to 3 hours a day – and mostly to local or regional programmes, as shown by national audience measurement
– Radio is Free-To-Air and Simple-To-Use
– During manmade or natural disasters, radio is the first – and possibly the only remaining – tool to inform the public
– Radio has been and still is the most trusted medium in Europe for years with 59% of Europeans trusting radio more than other media (last instance: Standard Eurobarometer 2018)
Key recent statistics from some of our markets which confirm the importance of radio today include:
– Finland: fifth year in a row of impressive growth
– Germany: 93.7% of the population listens to the radio
– France: 9 out of 10 believe access to radio is a fundamental right
– Radioplayer, a non-profit philosophy of “sharing technology, and competing on content”, is today present in 9 countries worldwide, offering more than 3000 stations to listeners
FR
JOURNEE MONDIALE DE LA RADIO, 13 FEVRIER 2019 – Dialogue, Tolérance et Paix
Comme chaque 13 février, l’Association Européenne des Radios (AER), qui représente les intérêts de plus de 4 500 radios privées dans l’Union Européenne et en Suisse, célèbre la radio en tant que média qui touche le plus grand nombre de personnes au monde. Cette année, la Journée Mondiale de la Radio souligne l’importance de la radio et son pouvoir de vecteur de dialogue, de tolérance et de paix.
Dès le départ, la radio n’a connu aucune frontière : elle est un moyen de communication à dimension mondiale capable d’atteindre les auditeurs à une échelle locale, rassembler les populations et permettre aux individus d’avoir accès à l’information, développer des communautés d’auditeurs, favoriser le dialogue et la compréhension mutuelle.
L’Association Européenne des Radios célèbre la radio en tant que le meilleur outil pour informer, connecter et unir les populations, média le plus omniprésent, gratuit, d’accès simple et auquel le public fait le plus confiance.
Voici les chiffres clés de la radio :
– 80% des européens écoutent la radio au moins 2 à 3 heures par jour en moyenne – essentiellement des programmes locaux ou régionaux, comme le démontrent les données nationales de mesure d’audience
– La radio est d’accès simple et gratuite
– La radio est primordiale pour la communication et la coordination en cas de catastrophes naturelles ou causées par l’homme
– La radio est le média auquel le public fait le plus confiance, comme l’a établi encore une fois la dernière étude de l’Eurobaromètre Standard EB90 de Novembre 20118
Statistiques de certains des membres de l’AER qui confirment l’importance du média radio:
– Finlande: 5ème année consécutive de progression
– Allemagne: 93.7% de la population écoute la radio
– France: 9 français sur 10 considèrent que l’accès à la radio est un droit universel
– Radioplayer, répondant à une philosophie non lucrative de « partage de technologie et concurrence du contenu » est aujourd’hui présent dans 9 pays à travers le monde, offrant l’accès de plus de 3000 radios aux auditeurs
– ends –
Notes to editors
About World Radio Day
World Radio Day is an initiative by Academia de la Radio and UNESCO and was first observed in 2012 as a day to remember the unique power of radio to touch lives and bring people together across every corner of the globe. It provides an opportunity to increase awareness of the value of high quality, distinctive broadcasting from both public and commercial radio, as well as their economic and cultural contribution.
About AER
The Association of European Radios (AER) is the voice of commercially-funded radios in Brussels, a Europe-wide trade body representing the interests of over 4,500 private/commercial radio stations across the EU28 and in Switzerland.
AER’s main objective is to develop and improve the most suitable framework for private commercial radio activity. AER constantly follows EU actions in the fields of media, telecommunications and private radio transmission, in order to contribute, to enrich and develop the radio sector. Furthermore, AER intends to promote the diffusion and the use of new technologies in radio transmission. AER encourages co-operation between its members and with other European radio stations and associations, in order to preserve and develop freedom of speech, freedom of enterprise, private initiative and the protection of listeners.
More information about AER at http://www.aereurope.org and @AEReurope.
Contact information:
Francesca Fabbri – Association Manager
francesca.fabbri(Replace this parenthesis with the @ sign)aereurope.org
Landline: +32.2.736.91.31
Mobile: +32.485.404.353